Inspiring Freedom and Success in Financial Services…since 1995
🎉SAM Celebrates 30 Years!🎉
Rooted in American ideals and built on decades of experience, SAMUSA provides success management tools to help financial services and sales professionals grow their business and sharpen their skills.
Activity Management is “The Most Empowering Concept in the World” because results come from activities—and activities are fully within your control. And when you control your activity, you gain the FREEDOM to achieve any goal.
How does SAMUSA inspire FREEDOM & Success?
SAMUSA inspires agents and advisors with Sales Activity Management, or SAM, an empowering concept and best practice helping build careers for decades by controlling the controllable: Sales Activity.
SAMUSA was founded to help new producers build their business and skills. But we make success a habit at all levels of experience (as well as leadership) by providing success management tools with the SAM strategy built in that encourages Personal Responsibility and the freedom to achieve success, which are American Ideals. And now you know how the company got its name.
WIN the Day…and WIN the Year!
We've sold over 1.5 million SAM USA planning tools to insurance agents, financial advisors, real estate agents, recruiters, firm leaders, & managing partners since 1995.
Empower yourself every day!
Why is SAMUSA the home of Sales Activity Management?
The founder of our company named and pioneered the industry in 1995 when he purchased the domain name and launched a company by the same name. Mickey Straub was an insurance agent trying to rebuild his business who went out to find the secret of success and studied all of the time management systems at the time (Franklin Planner, Time Systems, Time Design, Priority Manager, etc.).
Along the way, Mickey discovered that, “You cannot (literally) manage time – only ACTIVITY – or HOW you spend it.” So, he went back to the basics of how he built his business the first time – by setting activity goals and keeping score – and it worked again. Once he realized that the concept was based on biblical principles and known as the Law of the Farmer (We reap what we sow), he took the company full time and the rest is history! To learn more, see the ABOUT US section.
Inspire – Empower – Equip

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“Getting and using SAM is the best investment you can make in this business.”
- Joe Jordan
- Speaker/Author